Prime Pellets Limited
Cookie Policy
Prime Pellets Limited (“Prime Pellets”) is a private company incorporated in England & Wales with company number 15077320. This policy explains how we use Cookies and Email Analytics.
Cookies are small files that websites place on your computer, mobile phone, tablet or other device. They remember your visit to the site and your preferences, and enable additional features of the website to work. They may also tailor the information or adverts you see on the site and on other websites. Use of cookies is common practice; many websites use them and most internet browsers automatically accept cookies. We are providing this information to enable visitors to the site to understand the different types of cookies and how we use them.
By continuing to use our website, you are agreeing to our placing cookies on your computer in order to analyse the way you use our website. Please read this cookie policy carefully for more details about the information we collect when you use this site.
What data privacy principles does the Company adhere to?
We use cookies on the Prime Pellets website to collect information about how visitors use the website and to collect standard analytics to gather data to enhance the performance of our website. This is important to us as we want to improve the visitor’s journey when you browse our website and ensure that it is as user-friendly as possible.
We use cookies to keep track of the items in your shopping basket and to deal with payment. We may also use cookies to understand customer shopping patterns and how customers select the products and services they ultimately buy, and to measure the success of our advertising and promotional campaigns.
In addition to the cookies managed by Prime Pellets and the service providers who help us run our site efficiently, some cookies are set by other companies which are part of wider advertising networks. This site uses cookies from Google which provide you with advertising tailored to your preferences (both on this and other websites). These cookies help determine when people go on to purchase advertised goods or services, and they avoid you receiving the same adverts too many times.
However, none of these cookies gather any personally identifying information such as a person’s name or e-mail address. Any information gathered by the use of cookies is compiled on an aggregate or anonymous basis. The list below provides further details about the cookies which are currently in use on our website and a description of the purpose of each of these cookies.
How can I disable Cookies?
If you want to, you can disable cookies from your browser and delete all cookies that are stored on your computer. You can do this as often you want to.
To find out how to do this for your particular browser you can go to “help” on your browser’s menu or you can visit www.aboutcookies.org.uk.
What happens if I do disable Cookies?
You need to be aware that if you choose to disable cookies from your browser it may prevent you from taking full advantage of the Prime Pellets website, as some or all of the areas of the website may fail to work for you.
You will see from the list above that certain of the cookies which we use on our website are considered to be strictly necessary for the operation of certain aspects of the website. Therefore, please be aware that if these cookies are disabled we may be unable to provide certain services which you have requested.
Strictly Necessary Cookies
“Strictly Necessary” cookies let you move around the website and use essential features like secure areas and shopping baskets. Without these cookies, services you have asked for cannot be provided. Please note these cookies do not gather any information about you that could be used for marketing or remembering where you’ve been on the internet. We use these Strictly Necessary cookies to:
- Remember information you have entered on order forms when you navigate to different pages during a web browser session;
- Remember the goods and services you ordered when you get to the checkout page;
- Identify you as being logged in to our website;
- Make sure you connect to the right service on our website when we make any changes to the way the website works; and
- To route users to specific applications of a service, or specific servers.
Accepting these cookies is a condition of using the website, so if you prevent these cookies we can’t guarantee your use of our website or how the security of our website will perform during your visit.
Performance & Analytics Cookies
“Performance and Analytics” cookies collect information about how you use our website (e.g., which pages you visit, and if you experience any errors). These cookies do not collect any information that could identify you and are only used to help us improve how our website works, understand what interests our users, and measure how effective our advertising is. We use Performance and Analytics cookies for:
- Web Analytics: To provide statistics on how our website is used;
- Ad Response Rates: To see how effective our advertisements are, including those pointing to our sites;
- Affiliate Tracking: To provide feedback to partners that one of our visitors also visited their website. This can include details of any products purchased;
- Error Management: To help us improve the website by measuring any errors that occur; and
- Testing Designs: To test different designs of our website.
Some of these cookies are managed by third parties, and you may refer to the third parties’ own website privacy notifications for further information.
If you prevent the use of these cookies we cannot guarantee how our site will perform for you.
Functional Cookies
“Functional” cookies are used to provide services or to remember settings to improve your visit. We use Functional cookies to:
- Remember settings you’ve applied, such as layout, text size, preferences, and colours;
- Remember if we’ve already asked you if you want to fill in a survey; and
- Show you when you’re logged in to the website.
- Some of these cookies are managed by third parties, and you may refer to the third parties’ own website privacy notifications for further information.
If you prevent the use of these cookies we cannot guarantee how our site will perform for you.
Targeting Cookies
“Targeting” cookies are linked to services provided by third parties, such as ‘Like’ buttons and ‘Share’ buttons. Third parties provide these services in return for recognising that you have visited our website. They do not directly store personal information but are based on uniquely identifying your browser and internet device. We use Targeting cookies to:
- Link to social networks like Facebook, who may subsequently use information about your visit to target advertising to you on other websites; and
- Provide advertising agencies with information on your visit so that they can present you with advertisements in which you may be interested.
All of these cookies are managed by third parties, and you may refer to the third parties’ own website privacy notifications for further information. If you prevent these cookies, you will experience less targeted advertising.
Social Media & Marketing Cookies
“Social Media and Marketing” cookies are set by a range of social media services that we have added to the site to enable you to share our content with your friends and networks. They are capable of tracking your browser across other sites and building up a profile of your interests. This may impact the content and messages you see on other websites you visit. If you do not allow these cookies you may not be able to use or see these sharing tools.
Email Analytics
Like many other businesses, we use an email analytics service to measure the effectiveness of our marketing campaigns. Prime Pellets marketing emails contain a pixel which tracks how many emails were sent, how many were opened and whether links in the email were followed (“click through rates”).
The information returned to Prime Pellets includes the time, location, email address (addressee only), whether the email was forwarded, the operating system and device used to read the email, as well as IP address. We use this on an anonymous basis to measure the performance of our email messages so we can improve the relevance and effectiveness of our email marketing. This information is not added to your customer profile, nor is it used to make any decisions about individual customers.
How can I disable Email Analytics?
You can change the settings in your email client (e.g. Outlook) or web service so that images in emails (including tracking pixels) are not loaded automatically. You can find out how to do this in the settings for your email client or web service.
Alternatively if you choose to opt out of receiving marketing emails from Prime Pellets, you will no longer receive any of the tracking pixels that are associated with them. But of course by doing so you will miss out on all the latest products, offers and competitions from Prime Pellets.
